IKEA Mattresses

contest

IKEA Mattresses

A web contest designed for IKEA's mattresses microsite.

client
IKEA
agency
ogilvy & mather
greece
Role
Designer
Visit Site
about the project

IKEA Greece not only sells beautiful and affordable furniture but quality mattresses as well. They are a big part of their bedroom department. There are many types of mattresses made from different materials to fit the buyers' needs and a big variety of sizes too. IKEA expressed to us the need to advertise these products more. Initially, we created a microsite which presented and highlighted IKEA's mattresses. Users could visit it to get extensive information about the products.

We proceeded to also create a contest which also served as a guide for the mattresses. The user can answer some questions regarding his/her sleeping habits and preferences when it comes to selecting the ideal mattress for himself/herself. According to his/her answers, the contest's platform presents 1-3 mattresses most suitable for the specific user. The visitor fills in his/her personal information and enters to win the mattress he/she earlier chose.

IKEA Mattresses Contest Flow Sketch
IKEA Mattresses Contest Flowchart-Sketches
IKEA Mattresses - Contest Banner
IKEA Mattresses - Contest Banner
IKEA Mattresses Contest - First Popup Page
IKEA Mattresses Contest - First Popup Page
Contest - First Question
Contest - First Question
Contest - Second Question
Contest - Second Question
Contest - Third Question
Contest - Third Question
Contest - Fourth Question
Contest - Fourth Question
Contest - Fifth Question
Contest - Fifth Question
Sixth Contest's Question
Contest - Sixth Question
Contest/Guide Results
Contest/Guide Results
Contest's Form
The Contest's Form
Error Fields
Error Fields
Med Cosmos Banners V2
Thank you Message