Hey

I am Viki (she/her), a designer based in Stockholm, Sweden. I have 10+ years of experience in the digital design field.
Coming from a digital design background I had the opportunity to explore and experiment with a mix of different projects; From large companies (200+ designers) to small startups.
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Work experience

Staff Product Designer

2024 April–Present / WorkMagic · Sweden

WorkMagic was founded by a global team of e-commerce entrepreneurs and measurement experts from leading tech giants like Google, Meta, and TikTok. Its mission is democratizing access to advanced attribution models and data-driven strategies, making these powerful tools available to marketing leaders across brands.
Main responsibilities:
• Collaborating with Leadership: I worked closely with the CEO and other key stakeholders to shape the brand and product's look and feel, ensuring our vision aligns with market demands and user expectations.
• Developing Brand and Design Guidelines: I shape and refine WorkMagic's brand and design guidelines, ensuring seamless integration between marketing and product teams.
• Establishing a Design System: I set up a comprehensive design system that enhances product consistency and quality across all platforms.
• Conducting User Research: I plan and execute various research activities, including interviews, usability tests, and surveys, to gather valuable insights that inform our product decisions.
• Mentoring Designers: I provide guidance and mentorship to our team of designers, helping them develop their skills and contribute effectively to our projects.
• Product Roadmap Planning: I collaborate with other Product Managers to plan our product's roadmap, prioritizing features based on both business goals and customer needs.

Senior Product Designer (IC)

2023 September–2024 April / Klarna · Sweden

Back to Klarna working in the shopping experience domain.
Main responsibilities:
• Worked with 3 different teams to get closer to the order management vision (email connect, delivery tracking and purchase list) focusing on Klarna’s app and post-purchase experience.
• Followed the guidelines and reused Klarna’s design system components and variables (for dark and light mode).
• Conducted research to uncover pain points and opportunities when it comes to managing deliveries in the app (user interviews and survey questionnaire).

Staff Product Designer

2023 January–2023 September / Depict · Sweden

Depict.ai is building a product recommendation engine to help bring “Amazon-quality” product recommendations for any e-commerce store.
Main responsibilities:
• Set up a pilot design system from scratch.
• Onboarded developers from different teams to understand and adopt a modular design approach.
• Collaborated with different stakeholders on product strategy and roadmaps.
• Collaborated with the CEO and VP of product on the product discovery phase to achieve different business goals and get closer to Depict’s product market fit.
• Fast prototyping and testing assumptions through a number of different validation cycles.

Senior Product Designer & Competence Lead

2021 January–2023 January / Klarna · Sweden

Worked as a senior product designer in a team called Term loans (pay in parts) and as a competence lead.
Main responsibilities:
• Creating end-to-end solutions for the pay-in-parts payment method in the core markets (Sweden, Norway, Finland, Germany, Austria).
• Optimized the term loans localization.
• Being part of the design competence lead group (joining interviews, management, and mentoring other designers).

Senior Product Designer

2019 July–2021 January / Backbase · Netherlands

Backbase provides the leading digital-first banking platform that empowers banks to accelerate their digital transformation. I am currently working as a digital product designer, responsible mainly for payment solutions on both platforms (native mobile & web).

Design Lead

2017 September–2019 July / Nimber · Greece-Norway (Remote)

Nimber is a sustainable delivery matching platform that utilises available (service / vehicle) capacity; Drivers that go your way, anyway. I was responsible to lead and expand the design of this platform from p2p to a b2b solution. We created internal delivery management and tracking tools for businesses. I was managing all design aspects of Nimber; Maintaining the design system of the web platform, establishing flows & user scenarios as well as creating fully functional prototypes.

Senior Designer

2016 October–2017 September / Webjar · Greece

Designing microsites and landing pages as well as news and sport portals in strictly collaboration with other designers and developers.
Clients: Carrier Greece (Toshiba), Owiwi, sportdog.gr

UX/UI Designer

2014 June–2016 March / Ogilvy · Greece

My role was to create digital campaigns, microsites, and web apps. I had the opportunity to work with very talented people brainstorming and developing ideas by thinking outside the box.
Clients: IKEA, Piraeus Bank, P&G, Bacardi, Perrier, FAGE, DEREE, Intersport, Veropoulos, Ford, MSF, Germanos, OTE

Jr Digital Designer

2013 May–2014 May / Niceandneat · Greece

As a junior digital designer, I had the chance to work with a high skilled collaborator, creating e-shops, responsive websites, and digital campaigns. We emphasized the importance of organizational skills and created high detailed pixel perfect projects.

Skills

Design

User flows · wireframes · sketching · interaction design · user experience (UX) design · user interface (UI) design · information architecture · responsive web design · native mobile design · simplifying complex data · design systems · prototyping · illustrations · iconography · style guides · design patterns and best practices

Research

Task analysis · competitor analysis · affinity diagrams · quantitative & qualitative research analysis · (un)moderated usability testing · A/B testing · storyboarding · heuristic evaluation

Collaboration

Detail oriented · team player · mentorship skills · empathy · adaptability · problem-solving mindset · self starter · critical thinking · open-mindedness · organisational skills · fast learner

Tools

Figma · Sketch · Abstract · Invision · Webflow · Adobe suite (Photoshop, Illustrator, Adobe XD) · pen & paper

Education

BA (Honours) in Graphic Design

2009–2012 / Middlesex University • GPA: 8.9

Certificate in D.T.P & Web Design

2007–2009 / Akto Art & Design
Volunteer experience

Mentor

2020 Nov–2022 Jan
ADPList
Worldwide

Mentor

2020 Apr–2020 Sep
Ladies that UX
Netherlands

Designer

2015 Jun–2015 Jul
MSF
Greece

Designer

2014 Jul–2014 Aug
Digitized
Greece