Hey

I am Viki (she/her), a designer based in Stockholm, Sweden. I have 10+ years of experience in the digital design field.
Coming from a digital design background I had the opportunity to explore and experiment with a mix of different projects; From large companies (200+ designers) to small startups.
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Work experience

Staff Product Designer

2024 July–Present / WorkMagic · Sweden (Remote)

WorkMagic was founded by a global team of e-commerce entrepreneurs and measurement experts from leading tech giants like Google, Meta, and TikTok. Its mission is democratizing access to advanced attribution models and data-driven strategies, making these powerful tools available to marketing leaders across brands.
Main responsibilities:
• Collaborating with Leadership: I worked closely with the CEO and other key stakeholders to shape the brand and product's look and feel, ensuring our vision aligns with market demands and user expectations.
• Developing Brand and Design Guidelines: I shape and refine WorkMagic's brand and design guidelines, ensuring seamless integration between marketing and product teams.
• Establishing a Design System: I set up a comprehensive design system that enhances product consistency and quality across all platforms.
• Conducting User Research: I plan and execute various research activities, including interviews, usability tests, and surveys, to gather valuable insights that inform our product decisions.
• Mentoring Designers: I provide guidance and mentorship to our team of designers, helping them develop their skills and contribute effectively to our projects.
• Product Roadmap Planning: I collaborate with other Product Managers to plan our product's roadmap, prioritizing features based on both business goals and customer needs.

Staff Product Designer

2023 December–2024 July (8ms) / Depict · Sweden (Hybrid)

Depict.ai is building a product recommendation engine to help bring “Amazon-quality” product recommendations for any e-commerce store.
Main responsibilities:
• Collaborated with the CEO and VP of product on the product discovery phase to achieve different business goals and get closer to Depict’s product market fit.
• Collaborated with main stakeholders on product strategy and roadmaps.
• Set up a pilot design system.
• Onboarded developers from different teams to understand and adopt a modular design approach.
• Fast prototyping and testing assumptions through a number of different validation cycles.

Senior Product Designer & Competence Lead

2023 January–2023 December (1yr) / Klarna · Sweden (Hybrid)

Joined the shopping experience domain as a senior product designer.
Main responsibilities:
• Worked with 3 different teams to get closer to the order management vision (email connect, delivery tracking and purchase list) focusing on Klarna’s app and post-purchase experience.
• Followed the guidelines and reused Klarna’s design system components and variables (for dark and light mode).
• Conducted research to uncover pain points and opportunities when it comes to managing deliveries in Klarna's app (user interviews and survey questionnaire).

2021 January–2023 January (2yr) / Klarna · Sweden (Remote)

Worked as a senior product designer in a team called Term loans (pay in parts) and as a competence lead.
Main responsibilities:
• Creating end-to-end solutions for the pay-in-parts payment method in the core markets (Sweden, Norway, Finland, Germany, Austria).
• Optimized the term loans localization.
• Being part of the design competence lead group (joining interviews, management, and mentoring other designers).

Senior Product Designer

2019 July–2021 January (1yr 7mos) / Backbase · Netherlands (On-site)

Backbase provides the leading digital-first banking platform that empowers banks to accelerate their digital transformation. I am currently working as a digital product designer, responsible mainly for payment solutions on both platforms (native mobile & web).

Design Lead

2017 September–2019 July (2yrs) / Nimber · Greece-Norway (Hybrid)

Nimber is a sustainable delivery matching platform that utilises available (service / vehicle) capacity; Drivers that go your way, anyway. I was responsible to lead and expand the design of this platform from p2p to a b2b solution. We created internal delivery management and tracking tools for businesses. I was managing all design aspects of Nimber; Maintaining the design system of the web platform, establishing flows & user scenarios as well as creating fully functional prototypes.

Senior Designer

2016 October–2017 September (1yr) / Webjar · Greece (On-site)

Designing microsites and landing pages as well as news and sport portals in strictly collaboration with other designers and developers.
Clients: Carrier Greece (Toshiba), Owiwi, sportdog.gr

UX/UI Designer

2014 June–2016 March (2yrs 3mos) / Ogilvy · Greece (On-site)

My role was to create digital campaigns, microsites, and web apps. I had the opportunity to work with very talented people brainstorming and developing ideas by thinking outside the box.
Clients: IKEA, Piraeus Bank, P&G, Bacardi, Perrier, FAGE, DEREE, Intersport, Veropoulos, Ford, MSF, Germanos, OTE

Skills

Design

Design strategy · leadership · user flows · wireframes · sketching · interaction design · user experience (UX) design · user interface (UI) design · information architecture · responsive web design · native mobile design · simplifying complex data · design systems · prototyping · illustrations · iconography · style guides · design patterns and best practices

Research

Task analysis · competitor analysis · affinity diagrams · quantitative & qualitative research analysis · (un)moderated usability testing · A/B testing · storyboarding · heuristic evaluation

Collaboration

Detail oriented · team player · mentorship skills · empathy · adaptability · problem-solving mindset · self starter · critical thinking · open-mindedness · organisational skills · fast learner

Tools

Figma · Sketch app · Framer · Invision · Webflow · Adobe suite (Photoshop, Illustrator, Adobe XD) · pen & paper

Education

BA (Honours) in Graphic Design

2009–2012 / Middlesex University • GPA: 8.9

Certificate in D.T.P & Web Design

2007–2009 / Akto Art & Design
Member of the jury

Jury

2024
Ebge 2024
Greek Communication Design Awards
Volunteer experience

Mentor

2020 Nov–2022 Jan
ADPList
Worldwide

Mentor

2020 Apr–2020 Sep
Ladies that UX
Netherlands

Designer

2015 Jun–2015 Jul
MSF
Greece

Designer

2014 Jul–2014 Aug
Digitized
Greece